cover of the book Think Like A FreakThink Like a Freak by Steven Levitt and Stephen Dubner
HarperCollins Publishers Ltd.
No. of Pages: 268
ISBN: 978-1-44341-651-1

Let me start by saying, I don’t know the “Freakonomics” brand, I have no clue who the authors are beyond what they say in this book, but I was vaguely aware it might be related to some economics theory book I never read (it is). Thinking “like a freak” simply means thinking outside the box, and I love stories that make me think outside the box, or at least, give me a new way of looking at things. Their explanation of why we all still get that stupid, obvious “Nigerian Prince” email scam made me realize it’s about sifting out all the intelligent, hard to fool people and directly targeting only those people who actually WILL believe it. Now, take that theory and apply it to local politics, and suddenly I am starting to understand how Rob Ford was voted Mayor of Toronto.

The chapter “How to Persuade People Who Don’t Want to Be Persuaded” is a great primer for learning how you can talk to homophobes – not that this topic is directly discussed, but rather, it talks about the difficulty of ideology and extremist thinking, and gives you tips on how to at least try. It’s a fairly simple, fast read that gives a whole lot of stories to illustrate their ideas. Apparently, it’s been poorly received by many people who bought into the “Freakonomics” brand only because much has been said before, in relation to economics. But if you haven’t read those, don’t follow the radio broadcasts or podcasts or whatever else they run, I would recommend this to help you see things from a different angle.